imperf is a lifestyle brand that brings the "beauty of imperfection" to your everyday space.
It doesn't have to be perfect.
Imperfections such as fluctuations and white space enrich the daily scenery.
Imperf aims to incorporate these values into its products, creating something that touches your room, your hands, and your heart.
If you are interested in the product design and concept, please read it.
This is about the future way of life that we want to convey to you.

Lies
There is no such thing as "perfect" in this world.
Despite this, many people strive for the "perfect" appearance, lifestyle and life.
They judge people by their "specs" such as annual income and job titles, and compare them by their "beauty" and "youth."
While shouting about "diversity,"
Thoughts and ways of life that deviate from what society defines as "diversity" are easily rejected.
Even "living one's own way" has been degraded into a new measuring stick for comparing oneself to others.
No matter how many updates you make in pursuit of something "better,"
You can't be "perfect".

Identity
However,
I want to be more recognized by others,
Because I can't accept myself as I am now
Because the grass is always greener on the other side,
Many people want to be "better."
What lies beyond that?
there is nothing.
Even if you continue to pursue it, all that remains is an eternal thirst that will never be satisfied.
I am simply filled with emptiness.
That is why,
What we really need in life is
Facing your imperfect self, including your weaknesses, doubts, and contradictions.
The road may be difficult.
There will come a time when you have to confront emotions you've been avoiding and realities you didn't want to acknowledge.
Still, the process is not just about striving for perfection.
I'd say it's a much healthier choice.

Freedom
The important thing is to be free from the curse of "perfection"
Which "imperfection" to live with?
To make a decision of one's own volition.
What suffering do we accept, what contradictions do we face,
What weaknesses do you live with?
It is common sense in the world that decides this.
Influencers' opinions,
And it's certainly not someone else's expectation.
We humans are imperfect creatures,
The world we live in is also an imperfect world.
That is why we need to embrace imperfection and live our lives.
This question remains a constant theme for us.
Facing the imperfect world and ourselves,
Acceptance, and
Choose which “imperfection” to live with.
It is through this process that
You can find your own form of happiness and your own meaning in life.

Embrace
With this feeling in my heart, in this world where perfection is expected,
We choose a different path.
The world isn't perfect, and neither are we.
I believe that true charm lies in imperfection, irregularity, and unexpected events.
imperf provides products that allow you to freely color an imperfect world.
Imperfection is beautiful. Blessings to the imperfect you.
Thank you for reading to the end.
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Imperf blankets are great for draping over sofas, as bed throws, picnics, and at work.